Phnom Penh is gearing up for a busy month. The 3rd Digital Trade Forum and online expo are kicking off for a three-day run, bringing together government officials, top business leaders, young startup founders, tech experts, and everyday consumers. The goal is simple: figure out how to push Cambodia’s digital trade forward and open up new avenues for local companies.
Truth be told, everyone from local coffee shop owners and cross-border resellers to corner grocery stores is trying to figure out how to ride the digital wave. As local media put it, the event is designed to get everyone on the same page to help local SMEs boost their online sales and keep pace with the times.
Sitting at a roadside stall in Phnom Penh sipping iced coffee, watching food delivery riders zip by and people pulling out smartphones to pay, you can really feel how comfortable everyone is getting with online transactions. Whether this big push will be a roaring success remains to be seen, but life keeps moving, and business is definitely heading online.
